FAQ
Straight answers to the hard questions.
The objections we hear most, answered plainly.
Why not just ask the registry directly?
Most authoritative registers publish the size of a population but won’t hand over named, contactable members for research. We use the registry as the denominator — the credible total we measure coverage against — and build and screen the frame itself independently, so you get reachable, evidence-anchored records and a defensible figure for what share of the register they represent.
Why not use a panel like Cint or Dynata?
Panels are excellent when your population exists inside them at workable incidence, and we’ll tell you when that’s your situation. They struggle with low-incidence, tightly-defined professional populations: the panel either can’t fill the quota or fills it with respondents who claim to qualify under pressure. A built frame gives you a screened, named population and a stated coverage figure.
Why not an expert network like GLG?
Expert networks are built for depth — a handful of paid, hour-long conversations with vetted senior people. They’re not a sampling instrument: the roster reflects who signed up to consult, not the structure of the population. When you need measurable coverage of a defined population rather than a few interviews, a built frame is the right tool.
Why not build it in-house?
For a small, one-off need it may be the right call. At scale it quietly gets expensive: sourcing, screening, capturing an evidence URL per record, maintaining suppression, and documenting lawful basis is specialist, repetitive work, and an undocumented in-house list often can’t withstand scrutiny later. We do it as a process, with provenance and a GDPR compliance pack built in.
Is this lead generation or a contact list?
No. This is research recruitment — a screened sample frame of a defined population, built for sampling, not selling. We don’t do marketing outreach and the deliverable is governed by research lawful bases and a compliance pack. If you need a list to sell to, we’re not the right supplier, and we’ll say so.
How do I know the coverage number is real?
Because we show our working. Every coverage figure is stated as number identified vs the registry denominator, with the authoritative source named, and every record carries an evidence URL you can open and check. You can audit the arithmetic and trace individual entries to source.
How fast is it — and what does “quick” mean here?
“Quick” is about removing friction at your end: it’s quick to engage us, quick to scope a population, and we move fast once we start. It is not a shortcut on rigour — screening, provenance, and coverage measurement are never sacrificed for speed. The name promises an easy start and a fast-moving partner; the deliverable is census-grade.
Is it GDPR-compliant?
Yes, and we document it. Each frame ships with a GDPR compliance pack recording the lawful basis (typically a documented legitimate-interests assessment), the sources behind each record, applied suppression, and how data subject rights are supported. Compliance is built in and handed over in writing.